1/10/2023 0 Comments Most spent money by women![]() In 2020, 37% of consumers bought flowers, while in 2019, 28% went for such a gift. Red roses are the most popular type of flowers purchased for Valentine’s Day.Īmericans spent $2.3 billion on flowers and plants in 2020 for V Day. Local small businesses, clothing stores, and jewelry shops get the business of 15%, 11%, and 11% of consumers. Valentine’s Day data released by the NRF suggests that about 19% of shoppers go to specialty stores and 17% to florists. Discount and online stores get visited by 32% of consumers each. When looking for a Valentine’s Day sale or a gift, 36% of Americans visit department stores. Most shoppers visit department stores when looking for Valentine’s day deals. Our latest holiday spending statistics point to Christmas as the holiday when consumers purchase the most greeting cards. Despite these huge sales, however, Valentine’s Day isn’t the leader in greeting card sales. About $2 billion were spent on gift cards and $1.3 billion on greeting cards. The total sales in these segments reached $2.4 billion and $2.3 billion.Ĭlothing was another popular gift with $2.9 billion in sales. The latest Valentine’s Day shopping trends reveal that 52% of shoppers get candy, while 37% purchase flowers. Over one-third of those who celebrated Valentine’s went for dining out, and they spent a total of $4.3 billion on it. In 2020, shoppers spent about $5.8 billion on jewelry, which was the gift of choice for 21% of consumers. American consumers spend the most money on jewelry and dining out. ![]() This figure dropped to $1.3 billion in 2021. The total Valentine’s Day sales of pet gifts in 2020 hit a record-high $1.7 billion. In 2020, 27% of US shoppers said they would buy a V Day present for their pet. The growing popularity of buying gifts for pets is among the most interesting Valentine’s Day facts we have. Over one-fourth of Americans buy gifts for their pets. The rest of the spending went to other family members ($3.6b), friends ($1.6b), children’s classmates and teachers ($1.4b), pets ($1.3b), and co-workers ($1.1b). In 2021, $11.7 billion of the total spending went to significant others and spouses. A respective 15%, 7%, and 7% of their total expenditures went to such spending. US shoppers also spend money on family members, friends, and children’s classmates on Valentine’s Day. In 2010, 61% of Valentine’s Day budget went to partners and spouses. 52% of the total spending for Valentine’s Day goes to spouses and partners. The average amount spent per person, therefore, dropped by 16.07% to $164.76. Due to the COVID-19 pandemic, however, the celebration was modest this year. Between 20, the amount spent per person for the holiday increased by an impressive 43.74%. The average of $196.31 was a record-high amount that lovers spent on Valentine’s. In 20, Americans spent $143.56 and $161.96 per person, Valentine’s Day trends and statistics show. The average amount spent on celebrating February 14 th has been on the rise since 2017 when it was $136.57. In 2021, Valentine’s Day average spending per person dropped by 16.07% YoY. The Valentine’s Day industry in America surpassed $27 billion in 2020 and is expected to keep growing in the upcoming years. In 20, the holiday’s respective spending was $19.6 billion and $18.2 billion. In 2019, Americans spent $20.7 billion on the date or 32.36% less than 2020. Meaning, the YoY decrease in 2021 was 20.43%. ![]() That year, total spending was $27.4 billion. This amount shows a decrease in Valentine’s Day spending compared to 2020. In 2021, Americans spent $21.8 billion on Valentine’s Day. US Valentine’s Day Spending Statistics 1.
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